Contemporary art and design orientations are not focusing on the author as a creator, or the scientific construction of the design solution, but on the reader, viewer, consumer and the possibilities of multiple interpretation. In addition, art and design education focuses on the interpretation of the audience: the consumer, viewer or reader, and encourages Art Designers to adapt their visual messages to the special characteristics of the target audience of each project.
Although the main goal of art and design classes is communication and meaning, each degree program focuses on different components of the communication model sender – message – receiver. Design as art takes care of personal content and expression, design as a science cares about comprehensive presentation of objective information, and the design as a language is concerned about how the audience reads and interprets the text and content. Profession that specializes visual communication would be in the center of this communication revolution. Continue reading
The philosophy of these online art and design courses is based on the transformation characterized by practice of contemporary art that left the restrictions of “Fine Art” in order to integrate with different social environments.
Art and design studies in the field of painting and visual arts imply studying of artistic techniques, from experimentation trough acquiring traditional academic skills. These courses include studying various disciplines such as sculpture, photography, film, video art.
Painting and visual arts study program consists of individual and interactive instructions, many hours of practice and a wide range of elective courses. Painting classes include basic, master and specialist academic studies.
The initial steps of the curriculum are based on the observation of live models, and later the program encourages students to experiment with form, space and color for the purpose of discovering new possibilities of expression and authenticity of expression. Continue reading
When you ask a successful designer where he finds inspiration, he will probably answer: “everywhere – I go out for a walk and watch the world around me.” This is really true. But, what he usually doesn’t say is that he knows exactly what to watch, and what to reject and ignore. All of this can be learned on online colleges, where everyone who wants to deal with art design has an opportunity to learn and earn an art and design degree.
There are many great and highly-functional products, everywhere around us. Each of them tells us a story strongly associated with the design, general purpose, as well as the revision conducted by the designer before the product is released to the world. Let’s say the appearance of the Zippo lighter is both friendly and firm, he is a friend who in order to function needs your attention, holds a distinctive odor, is resistant to wind, and above all, when it opens, you are welcomed by its distinctive sound. And, if you ever possessed a Zippo, you must have noticed that he simply teaches you how to hold it while you use it. Generally, Zippo is a product of artistic skills – just as it should be. But the real question is how to make it a reality!? Continue reading
The main objective of Design of Marketing Communication class as a part of the art and design degree program is to educate students in “Art Direction”, being a field that forms marketing communications. This educational program enables students to develop an ability to create connections, networks and it consolidates all the aspects from which new ideas and creative solutions arise from.
Try to imagine following situation: You go to store in order to buy your favorite products. Your view slides over the shelves and on them you see a myriad of products, all packaged in identical white containers, there are no colors, no letters, no pictures. You end up being confused because you can’t make a difference between products.
We can hardly imagine all the consequences that this situation could cause. One consequence would be that we are denied the essential element of personal freedom – freedom of choice.
Yet there is a career which primary objective is to enable us to distinguish products and thus provide a choice Continue reading